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We rely on innovative scientific research to identify and amplify the many benefits of naturally based ingredients and use those discoveries to create products that outperform international brands. In some cases, man-made compounds have been proven to be more effective or safer than raw, volatile, natural sources. In our opinion, only in those proven and documented cases should those alternatives be used. Nature is in everything we do. We are careful to use only safe, proven, and trusted ingredients – nothing harsh or dangerous. And nothing that would cause harm to you or your family. Science allows us to put nature to work.